The devcom Podcast on spotify, Apple Podcasts and other common audio platforms features exclusive interviews with experts from the global games industry. Hosted by Lars Janssen.
Episodes
Monday Jun 21, 2021
Monday Jun 21, 2021
In this episode, our host Lars Janssen talks to Gerard Whelan, David O´Connor and Christian Fonnesbech from Leverage about building brands and IPs for games – an important aspect of game development that sometimes gets ignored. Our guests will share some insights into the differences between a brand and an IP and why they are especially important for a indie studios.
00:00:00 Welcome
00:00:40 Introduction of the Leverage team
00:06:16 Why is building an IP so important?
00:13:53 The difference between a brand and an IP
00:18:12 Bringing the process to developers and the associated challenges
00:22:50 Creativity that helps build a brand
00:27:08 Experience with hiring a brand agency
00:33:29 Definition of a brand
00:39:41 The luck trap
00:41:49 An IP needs a character
00:45:26 How can a small indie developer build a brand?
00:52:17 Moving from brand to IP
00:59:36 Goodbye
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